Seth Godin
While other languages are important in specific regions and contexts, English's widespread use and historical influence have solidified its position as the dominant language for international business and trade.
Marketing presentations and writing require consistency in all aspects. In Marketing, it is necessary to write and present business goal and objectives, strategies, and analysis using precise and accurate words and statements in the English language, most specially if your organization serves diverse markets. A marketing professional's ability to choose and use the precise and accurate words in the English language when writing and presenting marketing plans and strategies ensures consistency. Target markets need to TRUST and UNDERSTAND what you offer in order for your products to sell, and eventually gain brand preference and loyalty. In the Global market, marketing professionals should express themselves in ways markets all over the world understands. CMW LEADS Consulting Canada provides training and coaching to Marketing and Communication professionals who are Non-native English speakers who serve global markets, or whose business goal is to diversify and implement product and market development from a local to global scale.
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CMW LEADS Consulting Canada offers workshops in Marketing Plan and Integrated Marketing Communications Plan writing for organizations globally.
English is fast becoming the default language of international communication over digital channels such as email and messaging services. By using a single tongue that all parties can understand, companies can stay informed with their overseas counterparts in almost real time.
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